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Positioning & Discoverability
Helping businesses explain themselves clearly to customers and AI search engines.
5 articles
What Is Information Gain? How AI Search Decides Which Sources to Cite
Publishing decent content and getting no AI search citation is not a quality problem. It is an Information Gain problem. Here is what the term means, where it came from, and how a small business uses it.
Why AI Search Discovers You Differently Than Google Search
Google ranks pages and you optimise for ranking. AI search synthesizes answers and you optimise to be a source it cites. The two require overlapping but different work — and most small businesses are only doing one.
Three Types of Differentiation That Actually Work for Small Businesses
Most small-business differentiation is invented in a workshop and dies on contact with customers. Three types are different — they are discovered, defensible, and they show up in why customers actually pick you.
What Is GEO? SEO vs AEO vs GEO for Small Businesses
Search is splitting into three jobs: ranking in a list (SEO), winning a featured answer (AEO), and being the source an AI answer is built from (GEO). Here is what each means for a small business.
How to Find Your Small Business's Strongest Selling Point
Most owners try to invent a selling point. The strongest one is not invented — it is already there, in the reason real customers chose you over the alternative. Here is how to find it.